Reviving an American icon
ROLE: UX research, IA, UI, and visual design
TIMEFRAME: 40 hours
Overview and Challenge
In the wake of Virgin America’s acquisition by Alaska Airlines, iconic airline Pan American Airlines sees a opportunity opening up for a flying experience that’s a cut above the usual. Pan Am wants to make a very strong comeback, and needs a next-level user experience for their new website.
The challenge was to create a responsive website that leads users through the process of booking and managing flights.
While users were quite comfortable navigating through and booking airfare on a variety of sites and apps, they shared a common frustration over pricing transparency. In addition to using an established UI pattern that users can easily progress through, the Pan Am website should provide users with tips about pricing trends.
I discovered two general behaviors toward airline loyalty and shopping during my primary research.
Using my primary and secondary research, I began to concept the product.
Branding and UI
Testing and Iteration
Within six months of the website launch, a rewards mobile app will be developed. The app will incentivize users to enroll, track, and spend Clipper Miles in a unique and engaging way.