Imagine time-travel is possible. When would you travel to?
Overview and Challenge
Imagine the possibilities of time travel. Where and when would you go? For this project, I gleaned insights from a dozen prospective users of this time-travel booking website to learn about their motivations, fears about traveling, and their vacation-planning behaviors. The challenge was to create a website that leads users through the process of learning about time travel and finding a destination that fits their interests. Users should feel confident enough about the brand and service to purchase a time-travel package.
Iterative testing revealed a variety of shopping preferences and ways of categorizing historical locations. The final product offered a robust search feature, a three-part, guided browse feature, and a time-travel quiz with destination locations.
Users expect to interact with a live person because they'd have lots of questions about time travel, but also want access to self-service tools. There are a number of ways users would want to search for destinations. Fears of the unknown must be addressed, and the branding and UI should convey authority and trustworthiness.
I discovered distinct motivations and behaviors about time-traveling that drove the structure and features design of the site.
Using my primary and secondary research, I began to concept the product.
Branding and UI kit
Testing and Iteration
Next-release enhancements will help to widen access to time traveling for a more diverse group, starting with the ability for students to compete for and receive funding for educational time-travel experiences.